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The new year’s resolution every associate should make


Our firm's associates are a talented bunch. They graduated top of their class, have backgrounds as musical theater performers and soccer players, and are multilingual and multicultural. But brains and talent can only get one so far in today’s legal profession. Regardless of what their future career goals are - to make partner, start their own firm, join a government or nonprofit organization - everyone needs a roadmap to get where they want to go. Help your associates to make it their new year’s resolution to create a business development plan in 2018. Here’s how to coach them:
  1. Create a written plan. Writing down your goals makes you accountable to them and more likely to achieve them. Also, you get the satisfaction of crossing your action items off your list as you complete them. Find a sample template online and use it.  
  2. Don't fret that you have written down your goals and are now tied to them. Think of your plan as a living, breathing document, and correct course as you go. You are also a work in progress, so it makes sense that your plan should evolve as you do.
  3. “I don’t know what my long-term goals are.” No problem. An evergreen action item that can be part of any good plan is as simple as getting involved. Join an industry or practice group within your firm, the board of a community organization, or a section of your local bar organization. 
  4. Make sure your goals are SMART (specific, measurable, achievable, realistic, and time bound). Choose things that interest you, and that match your personality. If you hate presenting, better to find something that achieves the same purpose, but works for you. Similarly, don’t bite off more than you can chew. 3 goals maximum, and 3 action items for each goal. 
  5. Befriend your firm's marketing team. We are full of ideas and here to assist with your business development planning.
Once your plan is drafted, carve out time to work on implementing it. You’ll soon find that business development becomes a habit, and part of your practice. That's when you'll know your new year's resolution was a success.
Here's to a wildly successful 2018. 

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