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Profile raising in South Florida: making the most of the Daily Business Review

Profile raising is an important aspect of your marketing and business development efforts. Demonstrating that you are a thought leader in your practice area - whether by writing articles or being quoted in news articles, can go a long way towards helping you stand out. There are many publications out there of course, but the focus of this post is the Daily Business Review (DBR) in South Florida.

Writing an article

The DBR is an ALM publication reporting on the legal market in South Florida. An excellent opportunity for lawyers to write an article is through the DBR's Board of Contributors column. Articles should be about 800 words, and can be case-specific, about a specific area of the law, a trend, legislation affecting a particular field, or the business of law. If you have a topic to suggest, even better, as the DBR welcomes new content. You'll also need to include a 1-sentence bio and a high resolution headshot, and will be required to sign the DBR's standard rights agreement. Contact editor Cathy Wilson at cwilson@alm.com to pitch your article.

Getting quoted in articles

This involves relationship building. Once you develop relationships with reporters over time, when a story comes up in your practice area, they'll call you for a quote. DBR reporter Raychel Lean covers litigation (on Twitter @raychellean) and Linda Dinkova covers real estate (on Twitter @LidiaDinkova). As a start, follow them on social media and like or comment on their content as appropriate. Setting up a breakfast or coffee at your office is a great way to meet them in person and introduce them to lawyers at your firm who can speak on particular topics.

If neither of these options sound like a fit for you, there are other ways to raise your profile in South Florida. Speaking at conferences, joining the board of a community organization, or getting involved in a professional organization are different ways to achieve the same goal. Do what works for you.

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