Skip to main content

Profile raising in South Florida: making the most of the Daily Business Review

Profile raising is an important aspect of your marketing and business development efforts. Demonstrating that you are a thought leader in your practice area - whether by writing articles or being quoted in news articles, can go a long way towards helping you stand out. There are many publications out there of course, but the focus of this post is the Daily Business Review (DBR) in South Florida.

Writing an article

The DBR is an ALM publication reporting on the legal market in South Florida. An excellent opportunity for lawyers to write an article is through the DBR's Board of Contributors column. Articles should be about 800 words, and can be case-specific, about a specific area of the law, a trend, legislation affecting a particular field, or the business of law. If you have a topic to suggest, even better, as the DBR welcomes new content. You'll also need to include a 1-sentence bio and a high resolution headshot, and will be required to sign the DBR's standard rights agreement. Contact editor Cathy Wilson at cwilson@alm.com to pitch your article.

Getting quoted in articles

This involves relationship building. Once you develop relationships with reporters over time, when a story comes up in your practice area, they'll call you for a quote. DBR reporter Raychel Lean covers litigation (on Twitter @raychellean) and Linda Dinkova covers real estate (on Twitter @LidiaDinkova). As a start, follow them on social media and like or comment on their content as appropriate. Setting up a breakfast or coffee at your office is a great way to meet them in person and introduce them to lawyers at your firm who can speak on particular topics.

If neither of these options sound like a fit for you, there are other ways to raise your profile in South Florida. Speaking at conferences, joining the board of a community organization, or getting involved in a professional organization are different ways to achieve the same goal. Do what works for you.

Comments

Popular posts from this blog

Book Review: Accelerating Lawyer Success

What does success look like in law firms? The authors, frustrated with the abundance of anecdotal evidence and lack of empirical evidence to answer this question, set out to solve it with research. Their findings are based on studies including a comprehensive, 75-item survey completed by 343 lawyers at U.S. AmLaw 100 firms. They examine, among other things, the differences between lawyers who made partner in less than 10 years and those who didn't.
Accelerating Lawyer Success: How to Make Partner, Stay Healthy, and Flourish in a Law Firm. By Lori Berman, Heather Bock, and Juliet Aiken. 

The authors have uncovered the recipe for how to make partner in less than 10 years. In short, it involves hard work and quality work, strategic relationship building, planning, help from mentors, and a mind-set of being the master of your own fate. You gotta build relationships strategically, invest in them, and leverage them. You need goals, to make plans, and to stick to them for the most part. An…

The Science of Happiness Explained

I'm at the Legal Marketing Association (LMA) 2018 Annual Conference in New Orleans, and almost skipped the keynote session - because an hour-long talk about happiness sounded irritating. But actually I didn't want to strangle the speaker at all. 

The Happiness Professor as she is known, is Catherine Sanderson. She teaches at Amherst College and has degrees from Princeton and Stanford. She presented research from the field of positive psychology that looks at the factors that do (and do not) predict happiness, and provided practical ways that we can increase our own psychological well-being.
Things we think will make us happy, but really don’t: Money. (Note: for people worried about survival, this doesn’t apply.) But beyond that, the more of it one has, the more one wants. 
Climate. Not convinced about this one. As a person who has been living in Florida for 6 years, from Canada, I can tell you that she may have gotten this one wrong. 
Life event. In other words, when X thing happ…