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How to get listed in Best Lawyers

The deadline for the next edition of Best Lawyers is coming up on April 15, so here's the rundown on this publication. It is entirely based on peer review, which means that the listings are based on votes by lawyers. But only lawyers who are already listed are eligible to vote. So, you'll need to first get on the ballot, and then do some campaigning. Here's how to approach it: 

First, you need to get nominated. Nominations are open to anyone, but they ask that lawyers not nominate themselves, so the easiest approach is to have your marketing person nominate you. They can find the link here. Once that's done, you will be on the ballot for voting. One nomination is sufficient.

The ballot. I mentioned above that only currently listed lawyers are eligible to vote. But there's a catch: not all lawyers are listed on every ballot, so lawyers can't choose exactly who they vote for. The ballots are designed based on the voter's geographic region and practice area. So, look through last year's listing and see who you know that was listed in your city and practice area. From there, reach out to them and ask them to vote for you. The question on the ballot is “If you were unable to take a case yourself, how likely would you be to refer it to this nominee?” Voters then rate the person out of 5 stars (5 is the highest score and 1 is the lowest). Voters can also provide additional comments. You cannot vote for yourself. Best Lawyers does not say how many votes are actually required to get listed.

After you get ranked. Before the publication comes out, you'll receive notification and will be asked to confirm your contact information. The news will be embargoed until the publication comes out. Once it's out, post an announcement on your firm website, share on social media, and add to your bio. And don't forget to thank your colleagues who voted for you.

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