Profile raising is an important aspect of your marketing and business development efforts. Demonstrating that you are a thought leader in your practice area - whether by writing articles or being quoted in news articles, can go a long way towards helping you stand out. There are many publications out there of course, but the focus of this post is the Daily Business Review (DBR) in South Florida. Writing an article The DBR is an ALM publication reporting on the legal market in South Florida. An excellent opportunity for lawyers to write an article is through the DBR's Board of Contributors column. Articles should be about 800 words, and can be case-specific, about a specific area of the law, a trend, legislation affecting a particular field, or the business of law. If you have a topic to suggest, even better, as the DBR welcomes new content. You'll also need to include a 1-sentence bio and a high resolution headshot, and will be required to sign the DBR's standard rights
Successful law firm business development professionals need to master a tricky combination of hard and soft skills. Herewith, everything you need to succeed in legal marketing. A blog by Aleesha Khan.