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Leading a platoon or a practice: How military leadership principles can benefit legal marketers

I began as a skeptic: of book clubs, of self-help books, of a bunch of former Marines applying U.S. military leadership principles to the business world.
But I signed up for the Legal Marketing Association (LMA) Southeast Region’s book club anyway, because when you're the mother of an energetic toddler, the only way to find time to read a book is to literally schedule it into your calendar. We discussed one chapter per week. And that’s when I became a believer.
Beyond the perk of connecting with an inspiring group of legal marketers from across the southeastern United States, the book itself was eye-opening. Too many “aha” moments to mention, so here is just my top takeaway from Spark – how to lead yourself and others to greater success. By Angie Morgan, Courtney Lynch, and Sean Lynch.

Understand your values and live them. This exercise is foremost about becoming aware of what you truly value. Values are the principles or qualities that are important to you – like family, freedom, adventure or excellence. They are deeply personal and, importantly, they evolve over time. Why should you identify your values? Because they can serve as an internal compass, guiding you when making important and difficult decisions and preventing you from making choices you’ll regret.
Do this exercise to determine which key values are most important to you.
Note: the activity requires an honest conversation with yourself – for best results find a quiet space and set aside some time to reflect.

Once you start living your values, you'll gain the trust of your teams and your lawyers, and stand out as a leader because your actions are consistent. Aligned with our values, we can cut through the noise and focus on meaningful endeavors. Legal marketers: read this entire book (not just the values chapter) and put it into action. The results will be worth your efforts.


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